Blue Ocean Strategy Malaysia

Blue ocean strategy blue ocean shift are about how you can create new market space and make the competition irrelevant.

Blue ocean strategy malaysia. Recognized as one of the most iconic and impactful strategy books ever written blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Chan kim and renée mauborgne professors at insead. The mba blue ocean strategy is designed to nurture and empower leaders and managers of the future who will make a significant difference in the marketplace. The eleventh malaysia plan used blue ocean strategy tools and frameworks to formulate high impact low cost national strategies that are able to be rapidly executed.

Malaysia wants to be a truly advanced country where people enjoy high income along with a greater level of public well being. It is a roadmap to move you your team and your organization to new heights of confidence market creation and growth. The book the origin of the terms red and blue oceans comes from blue ocean strategy how to create uncontested market space and make the competition irrelevant. One key blue ocean strategy tool used in the formulation and communication of the eleventh malaysia plan was the strategy canvas.

Blue ocean strategy is a marketing theory and the title of a book published in 2004 written by w. As a certified member of the global blue ocean strategy community of practice ucg is part of a worldwide network of leading blue ocean strategy practitioners. Having been trained in blue ocean strategy at insead france she now provides blue ocean strategy training and consultancy to both private and public sector organisations and is a past working member of the national strategic execution summit that oversees execution of malaysia s national blue ocean strategies. To achieve this the malaysian government is applying the blue ocean strategy principles of high impact low cost and rapid execution to national development through national blue ocean strategy.

The national blue ocean strategy nbos has become a catchphrase in malaysia these days. They assert that these strategic moves create a leap in value for the company its buyers and its employees while unlocking new demand and making the competition irrelevant. Malaysia blue ocean strategy institute mbosi is both an academic institute and a think tank advisory firm that utilises the theoretical frameworks of blue ocean strategy to create powerful solutions that are high impact low cost and rapidly executed. Ucg has a strong track record of generating breakthrough business ideas for both the public and private sectors with strategic focus in australia china india indonesia malaysia middle east singapore and the united states.